Lean Startup Crash Course

Those of you who know me know that I am a fitness experimenter and product manager that works at Intuit (also a father of twins and a husband!). Well, I have to give a prominent shout out to Intuit, and Scott Cook specifically, for embracing the Lean Startup methodology and for putting innovation in front of everyone who works on products.

I recently had the opportunity to participate in an Intuit-wide Lean Startup competition where teams were selected to come to San Diego and pitch ideas to Eric Ries, get guidance from Brant Cooper, and get judged by a combined panel of innovators at Intuit. The competition started on Friday and ended Monday which meant working over the weekend.  Competitors were judged by how many times they passed through the customer feedback loop.  This means conducting experiments with customers in a time-compressed schedule multiple times.

I had heard about the lean startup methodology before and was familiar with many of the terms like “pivot” or “persevere”. However, I didn’t really know the Lean Startup method until it was “game on” time. I can tell you that going through this competition was fantastic!  Why?  Because my teammate and I made many mistakes and learned fast.

Here’s a quick run down of how it went (leaving the idea specifics out at the moment):

  1. We pitched our idea to Eric. Eric said do something else.
  2. We tested the problem space with real customers, and it was ho-hum.
  3. We ran a survey on Facebook, bought some ads, and didn’t get anywhere.
  4. We ran a survey on Ask Your Target Market and got fantastic results that told us how 50 customers rated the problem, solution, and if they would buy. 
  5. We had a new view of the problem and a rating of what customers wanted and that they would buy it if it existed. We were so excited we decided to build a prototype.
  6. The prototype got finished “enough” but took forever. Worse, it didn’t directly help us answer the question we needed it to answer. 
  7. We had to switch to a landing page mockup and test the problem, solution, and buy question there.
  8. We used up our ad money and found out how ad bids really worked. We wished we would have saved money earlier on the Facebook survey. 
  9. We got the ads dialed in and kicked off a parallel effort. 
  10. We only had a few hours left and ended up running around with our half-built prototype and our landing page printed out canvassing potential customers to see if the would buy it.
We ended up winning the competition, which was great, but what was much better was the experience of really nailing down the questions we needed to answer so we could decide how to move forward.  On top of that there was another huge learning…when you know the right question, you then have to ask the second most important question.  How fast can you answer the question you need to answer?  We really had a lot of barriers about even going to that question, but being time-pressed, the barrier broke. 
I can’t say enough about how crucial it is to ask that second question. Instead of running off into a corner building something we don’t know if customers want, we now have a very good picture of what customers want.  We did it with 4 days and about 200 bucks. Given what we know now, I think we could trim it to 2 days and 100 bucks next time.

Heaviest weight lifted without training with weights

Yesterday, at a bodyweight of 156lbs, I deadlifted 315lbs easily.  While this is not spectacular, this is my heaviest deadlift, yet.  My best previous deadlift was 305lbs. What is surprising to me is I have not been lifting weights nor training the deadlift. Also, I have decreased my diet by half (around 2500 kcal from 5k). I was even fasting when I did this.

Given that I have read (and experienced myself through previous tests) that to increase strength in the deadlift one must train that lift or similar movements with weight, I am very surprised. Also, in order to gain strength and muscle one is supposed to eat much more food. I have not done either of these things.  This goes against what is widely believed as sacrosanct truth in the strength building world. It felt heavy, but I could have lifted probably 30-50lbs more. My legs did not shake even a little bit.

So, if I have been eating less and not training the lifts, how did I get stronger?  Or, even a bigger question is why did I not lose strength?  My previous regime was back squat, deadlift and overhead press combined with eating a lot. I was following a basic strength training protocol of doing each lift sometimes 3 times a week or once a week. If I stopped on those lifts for even two weeks or so, I would fall backwards in strength.

My new regime has been to lean-out and drop bodyfat and to get strong moving my own bodyweight. I have been eating 80% paleo-style combined with fasting once a week. Also, I have been focusing on progressions with one-arm pullups, one-armed pushups, single-leg squats, hanging leg raises, one-arm handstand pushups (not yet attained!) and bridges. Given that I was under eating and not training the deadlift, it is very surprising that I have now lifted more than I have previously!  This must mean that these bodyweight exercises are making me stronger.

My hypothesis: if I continue to progress to higher levels of strength in the aforementioned body-weight exercises, I will get stronger in other movements like the deadlift.

My hunch is that the bridge and leg raises have made a much stronger core and the pullups and single-leg squats have created the strenth for the deadlift pull. Likely, the pushups and handstand pushups have created reciprocal inhibition in antagonistic muscles like biceps and lats (and many others).  Maybe even single-limb movements have had an effect by training out left/right weakness or imbalances that would otherwise be hidden in normal two leg/arm movements?

Next test: Once I reach my next progression goal of 10 one-armed pullups each arm and 25 single-leg squats each leg, I will attempt the deadlift again and publish results.  I expect to reach these goals in a month’s time…give or take.

Are you interested in a gardening Iphone app?

Prior to my indoctrination to the Lean Startup method, I thought if I built something really good, people would flock to it and love using it. In some cases, I’m sure that’s true, but with my gardening iphone app I never got that far. For some reason, I never managed to put it in front of people. While I agree that was completely wasteful, I thought I would attempt to remedy this. 
To the right, I have a couple of screen shots of the Gardening app called “Growfu”. It has two main functions. The first is to help you remember to water your garden. When you enter in plants from your garden, the app checks out the plant and then determines a watering schedule.  From there, it reminds you to water the plants in your garden and keeps track of if the plant has been watered or not. You have additional activities that you can record regarding your plant or plant areas like taking a picture and seeing all your activity with your plants.  You can see your plant history. I imagine this being particularly helpful if you are wondering why a plant had a successful yeild or not.
The second function of this application is to show you gardens around you and what’s going on with them.  The idea is to connect you with fellow gardeners in your area so you can share knowledge. Ultimately, the goal is to help you know what is growing well around you and what is not. For example, if broccoli doesn’t grow in your area for anyone else, do you want to try it?  Or, if tomatoes aren’t working for you this year, are they working for others?  If so, what is the difference?  
In this screen shot on the right, you can see that gardeners can check in publicly with their plant’s status. Also, you can see where gardens are around you and what other people are growing.  
So, given what I have laid out so far, is this something that you are interested in?  Or, what would you change? If you are interested in trying this app, please leave a comment so we can connect and I can get you a build of the app.

I have a draft plan for a 60+ day total body transformation open for testing

Hey there, I currently have a draft plan that has over 60 days of exercises and meals that reshape a given body. This plan is based on a plethora of experiments I have conducted on myself and others eating different kinds and amounts of foods with different exercise protocols; I believe that I have nailed bodyfat reduction methods completely and found quick ways to solid strength and conditioning gains. Please contact me if you are interested in trying this exercise and diet experiment. Thanks, Abe

The Troll and the Toymaker, Part 3

Horace went lightly into the woods. He had been told roughly where to find this troll like creature. As he came near to the spot, he heard a twig snap and before he could turn around he was tackled and thrown to the ground. He struggled to get up but was held fast by large, red muscular arms. Before he could think of what to do he was released. When he was upon his feet and turned around he found himself staring directly into the angry face of an enormous, but just smaller than him, red troll! He had never seen another troll in his life and Horace was beside himself with excitement. His world was changed once again.

“What are you doing in my woods?!” screamed the red troll. “The people of the village told me how they had been terrified and chased from the woods by a magnificent red creature of great size and strength.” Horace noticed a slight smile from the red troll as she heard his words. He intended them as a compliment. It quickly vanished as she said, “What on earth have you to do with people? You know and speak peacefully with people? Human people?!” Horace could see all the pain and confusion in her face and he remembered his time of coming to know the village people. He had forever been chased away and even hunted by people. Horace knew that this poor lonely creature was likely subjected to the same treatment and had similar feelings as he once did.

He sat down and offered her some cake that he had brought just in case such a thing as this might happen. Horace told this new red troll face all that had happened to him and what he had done. When he spoke of being chased from a cliff he could see in her eyes the same feeling of fear and anger. When he had finally finished his story and the cake was eaten, this red troll sat back and was silent. She said, “I have never seen another troll in my life. I have always been feared and chased. I have just left the south to find a place where I could live in peace when I was discovered just yesterday. Now, today I see you, another troll, and you tell me that people can be good. People have always been horrible to me. How can I trust what you are saying is true?” Horace said, “I lived in fear of people for long as well, but I have found they are capable of great good. The old woman, the Old Toymaker, showed me that people are very good, but they can become afraid and let anger drive them. I’ve come to see that I was the same as that. There is much we trolls have in common with people. When they are not fearful, they are full of joy and throw themselves into life, especially the children.”

Horace continue to speak of his good fortune with the village people, and that she could have good fortune as well. The red troll was uneasy and did not wish to see the people. Horace felt that what was needed was a visit from the best people he knew, the children and the Old Toymaker. Horace felt that it was time to let this new friend have some time to think and bid his leave. He promised he would return the next day and left.

When he returned to the village, he spoke with the elders and recounted the visit. The people understood now that there was indeed another troll and, while some were concerned for the safety of the village, they trusted Horace and his advice that this red troll could be a friend as he is now. He asked if some children could come and meet this red troll. The elders were afraid, but Horace promised and the Old Toymaker said she would go as well. It was agreed.

The next day Horace returned to the forest and found the red troll once again. This time he came with four children and the old toy maker, all carried upon his shoulders. He called to the red troll, “Come out and see me. I am here, and I have brought friends!” From behind a tree, the red troll face peeped out. “Come and meet these friends of mine. I want to show you how nice they are.” He let them all down gently and a small girl walked out slowly to the red troll asking, “Why don’t you come out of from behind the tree? I want to show you my doll that Horace made for me.” “But who is Horace?” the red troll asked. There were a few giggles from the children as they pointed to Horace. “What’s your name?”, the little girl asked. The red troll looked down and said, “I haven’t got a name.” “Well, you need a name”, said the girl. “How can you talk with anyone if you haven’t got a name? Every one will just call out, “Hey you there!”” At that, there were a few more giggles and the red troll asked, “How do you get a name?” The little girl explained that parents or grandparents usually give the names, but Horace interrupted knowing that the red troll didn’t likely know her parents, and explained that he got his name from being as strong as a horse. The children laughed and so did Horace. The red troll asked if she could have a name. Horace said that she had the strength of a gale blowing across the sea when she tackled him, and the Old Toymaker said, “That’s perfect! How about Gayle?” The red troll smiled at the thought of having a name, and she did like the sound of Gayle. From that point on, the children called her Gayle.

Gayle agreed to come to the village. The little girl was particularly fond of Gayle and so walked with her most of the way. As they talked of her doll and how it was made, Gayle began to feel lighter. She began to relax and soon forgot that she was approaching a human village. As the village people saw the group approaching, they came out to greet them. Seeing all in good spirits, the people greeted their children. It was clear to them that this red troll was indeed of the same ilk as Horace. It was clear to them that she was in fact a good troll that had been treated badly. Gayle was introduced to the village and it was suggested that a dinner would be had in the square to celebrate her arrival. Horace and the Old Toymaker were very pleased and the look on Gayle’s face told them that she was as well.

The dinner was a feast and all ate well. During the meal it began to sprinkle rain and someone remarked a roof over some part of the square for meals would be good. Horace quickly volunteered himself and Gayle to build a roof. Also, Gayle was amazed at all the flavors of the food, especially the dessert. There was the same cake that Horace had shared with her and there was this new thing called “pie”. Gayle began to question how pies were made and two of the bakers agreed to show Gayle how to make pies herself.

The next day, Horace and Gayle set to work on building the roof. As the trolls were so large and so strong, they could fell a tree and turn it into lumber very quickly. Horace was strong, but with the two of them the people could not believe how they could lift the huge beams with such ease. The roof over the square was done in two day’s time. Horace fell to carving the posts and in a day it was beautiful. Horace had been in high demand before, but when the village people saw how quickly the two trolls built the roof, the favors came pouring in. Mrs. Dell had a fence needing repair. Mr. Stark’s barn was falling down. As the trolls worked and did these favors for the people, they felt so good helping the people. The more they worked, the better they felt. They had never lived for anyone but themselves and now they could help others. It should be noted that this help did not go unnoticed and the people who asked for favors repaid the trolls with fine meals and Gayle received new clothes from fine home spun wool. Despite the offers of shoes and boots, the trolls preferred to go barefoot.

During this time, Gayle was able to learn to make pies. She could barely fit into the bakers kitchen, but she quickly grasped how to make a pie. She remembered the plants of the forest used to add flavor to her forest meals, and so she ran quickly to the forest to grab them. She brought back mint, huckleberry and honeysuckle and experimented with pie making late into the evening, so late that the bakers had to turn out the lights to let Gayle know the day was done. Although, during one day as she was tasting a pie, it was so hot that she burned her tongue.  She was so surprised that she jumped and broke a hole in the roof of the kitchen.  Gayle repaired that quickly enough and from then on always waited for the pies to cool before tasting.  

The next day, Gayle spent the entire day making pies. In fact, she had made over a hundred pies! When the village people had finished their work in the fields and shops, they couldn’t help but come for Gayle’s pies. They were the most delicious pies they had ever eaten. All were surprised how such delicate crust could be made with such large strong troll hands. As they ate, Horace marveled. The Old Toymaker seeing Horace smiled. Yes, it had turned out well. The horrible red terror in the woods was misunderstood, but with some wisdom and some care the village people and the trolls were so much for the better.